Our sustainable business strategy

Groups in dialogue with us

We actively look for dialogue opportunities with our stakeholders on the impacts of our business on society, the economy and the environment. We are in continuous contact with the individual groups and closely cooperate with them on a number of topics crucial for sustainable entrepreneurship.

Among our stakeholders are:

• Clients

  • We conduct regular client satisfaction surveys, have personal client meetings, organise expert conferences and other events for them where we can discuss our mutual cooperation.
  • We actively communicate through our website and social networks.
  • We prepare regular information materials about events in our firm and on the services we offer.
  • We actively cooperate with the media and our experts are often featured.
  • Our clients put heightened emphasis on the following responsible business topics: ethics and transparency, quality of services and risk management (confidentiality of information, independence), education and training.

  Means of communication

  Regular survey of satisfaction
  Personal meetings
  Expert conferences and other events
  Web sites
  Social networks
  Newsletters
  Media

  Crucial topics

  Ethics and transparency
  Education and training
  Quality of services and risk management

• KPMG employees and partners

  • We are continuously in touch with our employees via internal communication channels, employee events and training courses at work.
  • Through the annual Global People Survey (GPS), we survey employee satisfaction, their opinions and needs.
  • Within the MyPD programme (My Performance Development), regular performance reviews aimed at work performance and personal development take place.
  • We also meet in project groups and have group meetings involving entire departments.
  • We regularly issue Echo, an internal magazine, informing our employees about key management decisions, the firm's performance, fascinating projects and social and sports events in which our colleagues participated.
  • The firm's intranet is also an important communication tool.
  • Important topics include education and training, employee care, the working environment, diversity and our local communities.

  Means of communication

  GPS (Global People Survey) – annual employee satisfaction survey
  MyPD – regular performance reviews
  Project groups
  Group meetings
  Internal magazine Echo
  Social events
  Sport groups
  Intranet

  Crucial topics

  Education and training
  Employee care
  Working environment
  Diversity
  Local communities

• Potential employees

  • We meet people interested in working for our firm by participating in all major job fairs. One of them is the Big4Day, a job fair organised jointly with other Big 4 advisory firms.
  • We actively communicate with our colleagues-to-be via social networks and our web pages.
  • A crucial source of information and comments allowing us to enhance our services is the feedback we get from questionnaires.
  • The most popular topics among potential employees and students include education and training, career growth, working environment and diversity.

  Means of communication

  Job fairs
  Big4 Day
  Social networks
  Web sites
  Blog
  Feedback questionnaires

  Crucial topics

  Education and training
  Employee care
  Working environment
  Diversity

• Former employees

  • We try to keep in touch with our former colleagues and to stay abreast on their career development once they embark on a different path.
  • On a regular basis, we prepare information materials and communicate with them via social networks and our website. We also meet them in person e.g. at regular alumni events.
  • Our former employees most often emphasise the following CSR topics: ethics, transparency and care for local communities.

  Means of communication

  Newsletter
  Regular personal gatherings
  Web sites
  Social networks

  Crucial topics

  Networking
  Local communities

• Regulatory and administrative bodies, professional associations

  • We also periodically meet representatives of regulatory and administrative bodies and other professional associations and organise expert conferences and other events for them.
  • At these events the following topics are most frequently discussed: ethics and transparency, the quality of our services and risk management systems.

  Means of communication

  Regular meetings
  Expert conferences and other events

  Crucial topics

  Ethics and transparency
  Quality of services and risk management

• The media and the general public

  • Through our corporate communication we have established an ongoing dialogue with the media, and other stakeholders.
  • We communicate with the media and leading Czech periodicals about our processes, services and visions, inform them about our results and respond to their queries.
  • We issue press releases, expert articles and commentaries and organise press conferences and personal meetings with media representatives.
  • The CSR topics most often covered are ethics and transparency, risk management and services quality, local communities.

  Means of communication

  Web sites
  Media
  Social networks
  Press releases, commentaries
  Press conferences
  Expert articles
  Personal gatherings

  Crucial topics

  Ecological footprint
  Ethics and transparency
  Quality of services and risk management
  Local communities

• Non-profit organisations

  • We personally meet with non-profit organisation representatives through the organisation of professional and educational events.
  • In our discussions about sustainable entrepreneurship, non-profit representatives most frequently ask us about help for local communities, ethics and transparency.

  Means of communication

  Personal gatherings
  Feedback questionnaires
  Professional events

  Crucial topics

  Local communities
  Ethics and transparency

• Suppliers

  • We meet regularly during business meetings.
  • Topics most discussed are ethics and transparency.

  Means of communication

  Business meetings
  Supplier screenings

  Crucial topics

  Ethics and transparency

After assessing the impact of our business on individual stakeholders and the effect these groups have on our business we identified the following priority stakeholders:

Our sustainability strategy

Our sustainability strategy for 2010-2015 consists of five key areas:

We act ethically and transparently

We focus on quality.

Quality is not an abstract concept but the result of methods, processes and integrity that we apply when providing services to our clients.

The character of our business helps to increase the transparency of the Czech business environment.

We take care of our employees

We take care of our employees.

We take care of them by assisting them in their personal development and endeavouring to create an inspiring working environment also through activities focusing on sustainable development.

We help with what we do best

Our expertise and competence helps us contribute to the development of society.

We apply our professional knowledge and skills in helping non-profit organisations and social businesses make their operations more efficient to leave them with more space for their actual charitable activities.

We do green business

The character of our business does not make us a significant polluter of the environment.

We nevertheless regularly monitor our carbon footprint and try to reduce it gradually.

We primarily focus on the following areas when trying to save resources: travels to clients and paper consumption.

We lead by example

We abide by sustainability principles and share our sustainable business experience with other companies on the market.

We spread the CSR idea also among other entities on the market through professional platforms, conferences and seminars.